Volgens een studie van de University of Glamorgan in de UK blijkt dat websites sex appeal hebben:
"The sexes reacted very differently to sites when surfing the web. Males, for example, favored the use of straight lines, as opposed to rounded forms, few colors in the typeface and background, and formal typography.
As for language, they favored the use of formal or expert language with few abbreviations. Women were nearly the opposite. The study also found that men and women preferred web sites designed by their own sex."