Op jackmyers.com vind je de voorspelling voor 2005 (USA) m.b.t. mediaspending. Internet groeit met maar liefst 30% in 2005. Overall marketing moet het met 6.7% doen.
Online advertising will continue to grow. After several years of testing, most major national advertisers are now shifting budgets from website development, ICT into marketing budgets targeted to online media, including search engine and behavioral targeting. Search engine growth will slow slightly to 25 to 30%, but even traditional banner and pop-up ads will experience 20 to 25% increases. Internet video advertising and content sponsorships will be the recipients of growth approaching 40% as broadband penetration increases and original content developers offer new opportunities.
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