Om antwoord hierop te geven even enkele quotes uit het onderzoek gepubliceerd op eMarketer: e-business is an important part of current and future operations at US-based manufacturing companies. From 80 marketing executives finds 77% that e-business is either "extremely" or "very" important to their current business and 83% say the same for business over the next 12 to 18 months.
Including online marketing initiatives in its definition of "e-business," SVM finds that most manufacturing companies' e-business plans for the future center around marketing plans. They will concentrate their e-business initiatives for the next 12 to 18 months on search engine marketing (50%), while 40% say the same for e-mail marketing.
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