Overture overweegt een "flat-rate pricing model" voor het MKB. Het advertentiebedrijf hoopt hiermee de mogelijkheid tot betaalde zoekresultaten te vereenvoudigen aldus Ted Meisel, president of Overture.
""We're focused on simplifying from several directions, and that's what it's going to take," he told an audience at the Kelsey Group's Interactive Local Media conference today. "We need to help marketers to think about their objectives, not on the keywords they're picking. Not whether they're bidding $0.14, but whether they're meeting their objectives. We're entertaining subscription models. It's going to take all of that.""
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