TradeDoubler koopt Pay-Per-Call provider Advertigo

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TradeDoubler AB (publ) kondigde maandag de acquisitie van alle aandelen in Advertigo (Startvision 1017 AB) aan:

Advertigo was founded in 2005 and has developed technology and functionality to manage contextual online advertising campaigns. The ad-serving system automatically deciphers the content of a website and matches it to relevant advertisements hosted in Advertigo’s system.

In addition, the company has developed a Pay-Per-Call service whereby an advertiser can market their products and services online while only paying for the telephone calls generated through the marketing campaign.

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