Social Media Marketing London 2012

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Social Media Marketing London 2012

Aanstaande donderdag 25 oktober vindt een van de grootste Britse social media conferenties, georganiseerd door "Our Social Times", plaats in London.

Het ééndaagse evenement, voorafgegaan door een 'social media bootcamp' op 24 oktober, wordt voor de 3de keer georganiseerd en biedt de laatste trends en inzichten in het voortdurend veranderende social medialandschap. Bedrijven als Samsung, Adobe, Confused.com, Staples, Traackr, Starcom MediaVest Group, ... zetten hun social media strategie uiteen én '(ik ben namens) DutchCowboys (is) uiteraard de hele dag van de partij.

Spreker line-up

Matt Morrison:    Head of Social Media, Starcom MediaVest Group
Ruth Coates:       Marketing Programme Manager, Europe, Staples Inc.
Sharon Flaherty:  Head of Content and PR, Confused.com
Jon Morter:        Co-Founder, Big Other ("Rage Against the X-Factor")
Ross Nichols:       Social Media Manager, A&NMedia
Toby Chishick:     Account Manager UK – Social Media Centre, Samsung
Naomi Trickey:    EMEA Sales Director, Brandwatch
Jeremy Waite:     Head of Social Strategy, Adobe
Tom Ollerton:      Marketing Director, We Are Social
Katy Howell:        Managing Director, Immediate Future
Michael Litman:   Senior Social Strategist, AnalogFolk
Richard Jones:     CEO, EngageSciences
Naomi Trickey:     EMEA Sales Director, Brandwatch
Kelvin Newman:    Strategy Director, SiteVisibility
Matt Rhodes:       Director, FreshNetworks

Topics

• Social media marketing strategie creatie & best practices
• Monitoring en data analyse
• Social media ROI
• Social CRM en personalisatie
• Pinterest marketing
• De echte waarde van een Facebook fan
• Social SEO en Google+

Luke Brynley-Jones, Founder and CEO of "Our Social Times" 

"Social media marketing is becoming more strategic, measured and tracked, yet questions are still raised about its value. At SMM12 we've invited some of the UK's leading practitioners to address these questions head-on. Is it good value for money? Does engagement really work? What's a fan worth? We will be delivering real insight into these familiar questions."

Kostprijs 

• Conferentie  (£195)
• Training Bootcamp (£295)
• Conferentie en Bootcamp (£395)

De laatste tickets zijn momenteel te koop via de website.


Programma

Facebook
"Why nearly everything you thought you knew about Facebook is wrong"
(Mat Morrison, Head of Social Media, Starcom MediaVest Group)

Strategy
"Social strategy in practice: How to meet the challenges of adopting a social approach"
(Katy Howell, Managing Director, Immediate Future & Ruth Coates, Marketing Programme Manager - Europe, Staples Inc.)

Social CRM
"Why social data is essential to consumer marketing success"
(Richard Jones, CEO, Engage Sciences; Ross Nichols, Social Media Manager at A&N Media)

Social Media Monitoring: 
"The Olympics: Big data meets big event, presents Big Challenges"
(Naomi Trickey, EMEA Sales Director, Brandwatch)

Return On Investment (ROI)
"What's the Real Value of 1 Million Fans?"
(Jeremy Waite, Adobe EMEA)

Return On Investment (ROI)
"Discussion: Is social media marketing good value for money?"
(Jeremy Waite, Head of Social Strategy, Adobe EMEA; Mat Morrison, Head of Social Media, Starcom MediaVest Group; Katy Howell, Managing Director, Immediate Future,Nicolas Chabot, VP Europe, Traackr)

Campaign Strategy
"Beanz for Grown Upz": A Case Study of the social media launch for Heinz FIVE Beanz
(Tom Ollerton, Marketing Director, We Are Social)

Pinterest
"What's all the russ about Pinterest, and why should I care?"
(Michael Litman, Senior Social Strategist at AnalogFolk)

Engagement
"Social media engagement strategies are condescending and crass"
(Sharon Flaherty, Head of Content and PR, Confused.com; Tom Ollerton, Marketing Director, We Are Social; Jon Morter, Co-Founder, Big Other; Toby Chishick, Account Manager UK - Samsung Social Media Centre - Cheil Worldwide)

Google+ and Social SEO
"Squeezing the social SEO value out of your social media ampaign"
Kelvin Newman, Strategy Director, SiteVisibility

Social Business
"Cute cats and talking dogs: Building a social business from scratch"
(Matt Rhodes, Director, FreshNetworks & Lisa Robb, Head of Digital & Content, PetNet)

Gamification
"Discussion: Gamification for marketing"
(Scott Sinclair, Consultant - Digital Transformation, CapGemini & Toby Beresford, Founder, Leaderboarded)

Carl Vanormelingen

Carl is een online marketeer met focus op zoekmachine marketing bij het Belgische digital performance marketingbureau FairEtail. Van jongs af aan gepassioneerd...

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