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Google's tests met krantenadvertenties gaan boven verwachting. In de Washington Post verklaart Google 3X meer ad's te hebben verkocht dan verwacht. Kranten zijn enthousiast maar wat terughoudend, hoewel er meer kleine adverteerders worden aangetrokken die normaal niet adverteren. Of zoals een kranten-analist 't verwoordt:
"Newspapers have priced a lot of small advertisers out of the newspaper," said John Morton, a newspaper industry analyst. Google's plan "might be a way to bring them in," he said. "But it's early. We just don't know how much or for sure whether it's going to work."
