Search Marketing getting more Complex

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Jim Hedger heeft een interessant artikel geschreven waar ik me wel in kan vinden: Search Marketing getting more Complex. Een extra compliment voor al mijn Ranking collega's!!

"While the domain-specific website remains the central vehicle of an online advertising campaign, websites have become larger and more sophisticated. Over the years, search engine users have become comfortable using a variety of tools to read information, most of which are already bundled into their browsers. Search engines are able to find and spider information from multiple file types, permitting search marketers and advertisers entry into a number of new venues. Increasingly, SEOs and SEMs are being asked to help clients understand how new applications or technologies can affect their marketing campaigns, an increasingly difficult task as the environment is evolving so rapidly."

Paul Aelen

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