Bye bye Doubleclick?

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Jensense meldt dat Google Doubleclick gaat overpoweren?!

Google AdSense is moving beyond the traditional text and graphical advertising to rich media, including interstitials, expanding ads and floating ads. AdSense began contacting publishers last week to be involved in the rich media limited beta test.

If AdSense did offer rich media to all publishers, they could easily add a new clause that would mean companies such as Fastclick and PointRoll would suddenly be competitive ads and not be permitted on the same pages as AdSense.

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