Website: http://www.amiando.com/KGS.html
The
Pan-European summit on Enterprise Social 2.0: Rip or ROI? will be
held on the 27 & 28 January 2010 in Amsterdam. This senior
executive event will bring together decision makers from the Top
Fortune companies to discuss innovative strategies on how to
maximise business performance through social media engagement. The
event will include keynote speeches, best-practice presentations as
well as interactive discussion sessions.
Highlights of the programme:
The summit will provide excellent opportunities for you to hear
international experts discuss best practices on how to drive
business performance using Web 2.0 and social media. Key issues to
be discussed include:
>How to integrate social media
programs successfully into business strategies?
>Building
business momentum, visibility and market growth through social media
>Measuring success and influence using metrics and
analytics: what are the tools and techniques
>Integrating
viral marketing and social media into traditional marketing mix
>Developing and activating audiences using social media channels
such as Twitter, Facebook, blogs
>Maximising brand awareness
through creating powerful synergy using online and offline
strategies
>Social retailing: developing an integrated
E-commerce approach and selling using social media
>Engaging your organisation to use social media to maximise
effectiveness and productivity
>Tackling the legal and
privacy aspects of implementing social media within a large
organisation
Take advantage of this unique opportunity to develop new
business relationships and discuss best practices with your peers
in an exclusive networking environment. This two-day summit
includes all documentation, lunch on both days and an optional
networking dinner.
Who should attend the event:
Vice-Presidents, Directors, and Heads of
Corporate PR and
Communications
Online and Digital Marketing
Community Development
Search and Social Media
E-commerce
and online retailing
New Media and Interactive Media
![Wie is beter voor B2B Marketing? Facebook of LinkedIn [Infographic]](http://cdn.dutchcowboys.nl/images/upload/cached/7e624ef1a70fc9855ba3e250758f3c9d34272ea2_30095_110_59_1.png)
